Working with tech products that always have a cause and solve a problem | Data-Driven Marketer • Strategist • Product & Startup Enthusiast • Occasional Speaker
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Illustration by Ouch!

Unpopular opinion. Working at a startup is trendy, appealing, & exciting. But it is not necessarily the right choice for everyone.


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Kingdom by Olga Nesnova

Everyone has some lists to recommend these days. But looking at everything, I could only see what society wants to see: the inspirational “not good, not terrible” type of story. But it was a terrible year.

It still is a terrible year, and it is not like starting from the 1st of January the whole corona novel will be completely erased. 2021 will have new challenges, new ways to make us think and grow. That is for sure!

So, here’s my list of takeaways and learnings in 2020

  • resilience
    The more tangible the threat, the more resilient we become.
    Being forced to have a reactive state of mind to all the things happening — working from home, furloughs, fast-forward digitalization, social distancing, keeping in touch with near ones using all sorts of tools, made us stronger.
    It made all of us have a clear purpose, better priorities, and be flexible enough to use solutions we were not familiar with, focus on our purpose, less noise, and a tangible threat to what we value the most made us resilient — A resilience process that will be part of our collective memory for a long while from now on. …


2020 taught us a zillion things and this is how it will impact the marketing trends and principles of 2021!

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Illustration by Natasha Remarchuk from Icons8

A short take on The Social Dilemma that might upset some people. And 6 verticals to cover in terms of Ethical Marketing.


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Photo by Daria Nepriakhina on Unsplash

A set of ideas and action points for any marketer and entrepreneur working on their strategy!

𝐓𝐡𝐞 𝐏𝐑𝐈𝐌𝐄𝐅𝐀𝐂𝐓 𝐜𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 ⁣


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Startup Weekend archive: photo taken during my talk on How to pitch a business.

What is a Pitch and how should I create one? How to adapt my startup/business idea to my audience or to an investor? There is no one-way-fits-all. Neither a successful recipe, but I can help with some good guidelines.


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source: Ouch!

Data-driven decision making is not about measuring hundreds of metrics, neither about tracking everything.


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source: Ouch!

Not long ago I wrote about the startups’ glorification and the trashing around corporations — a glorification that I decided to dismantle. But it also triggered an extremely interesting and good question: how to recruit for a startup?

  1. Look for a proven record of what they did in the past (that gives you a rough idea of the environment they performed in, impact, etc) and try to learn more about that. …


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illustration by Ouch!

The social media newsfeeds are full of people dealing with the pandemic like they are on steroids: everyone is a Masterchef, they all have TikTok now, certificates, courses, etc. But aren’t all these just coping mechanisms for uncomfortable emotions and a response to social pressure?


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Photo by Drew Beamer on Unsplash

A very quick and easy guide tackling (micro) habits to up your game in terms of productivity and motivation.

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