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Working with tech products that always have a cause and solve a problem | Data-Driven Marketer • Strategist • Product & Startup Enthusiast • Occasional Speaker
Illustration by Ouch!

Unpopular opinion. Working at a startup is trendy, appealing, & exciting. But it is not necessarily the right choice for everyone.


A story of how I decided to keep $1 to remind me that there was a moment when someone trusted me when I needed it most and its impact almost 10 years later.


Clip by Icons 8

Will businesses (e.g., SaaS) and media companies target and acquire newsletters to get quick access to their ideal customers?

The HubSpot acquired The Hustle.

HubSpot, the customer relationship management (CRM) platform for scaling companies, announced today it has signed an agreement to acquire The Hustle, a media company that produces a newsletter, podcast, and premium research content. The move will give HubSpot more ways to offer its community of scaling companies valuable content across a broader range of topics and a more diverse set of media.

Insider, Inc. (parent company of Business Insider) acquired Morning Brew*

While the broader digital news media is struggling in a landscape dominated by tech behemoths, Morning Brew found success by building strong relationships in one of the most underappreciated places: the email inbox.

Is this the beginning of a new chapter in the acquisitions’ world?


illustration by George Rosu

Moderators can make or break an online community! Here are a few tips I’ve learned from moderating communities of thousands of people across different platforms (Slack, Facebook, Clubhouse)

Moderators can make or break an online community!


Illustration by Icons 8

A short take on what the CMO role is versus any other Marketing role within an organization — Manager, Director, Head of, VP, etc.


Kingdom by Olga Nesnova

Everyone has some lists to recommend these days. But looking at everything, I could only see what society wants to see: the inspirational “not good, not terrible” type of story. But it was a terrible year.

It still is a terrible year, and it is not like starting from the 1st of January the whole corona novel will be completely erased. 2021 will have new challenges, new ways to make us think and grow. That is for sure!

So, here’s my list of takeaways and learnings in 2020

  • resilience…


2020 taught us a zillion things and this is how it will impact the marketing trends and principles of 2021!


Illustration by Natasha Remarchuk from Icons8

A short take on The Social Dilemma that might upset some people. And 6 verticals to cover in terms of Ethical Marketing.


Photo by Daria Nepriakhina on Unsplash

A set of ideas and action points for any marketer and entrepreneur working on their strategy!

𝐓𝐡𝐞 𝐏𝐑𝐈𝐌𝐄𝐅𝐀𝐂𝐓 𝐜𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 ⁣


Startup Weekend archive: photo taken during my talk on How to pitch a business.

What is a Pitch and how should I create one? How to adapt my startup/business idea to my audience or to an investor? There is no one-way-fits-all. Neither a successful recipe, but I can help with some good guidelines.

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