Photo by Michał Parzuchowski on Unsplash

Adding value at every step of the journey. A “how to” for your strategy

Creating a strategy in which the company integrates in their audience value chain is key. The market is saturated, competition is ruthless and consumers have high expectations — and rightfully so.

Creating a strategy in which the company integrates in their audience value chain is key. The market now is saturated, competition is ruthless and consumers have high expectations — and rightfully so.

And, truth be told, a strategy that aims to add value is not only about tactics. Neither about timing. It’s a lot about mindset. Mindset and way of working.

No matter how good a service, product or solution is, if you do not have the mindset and discipline to truly understand your audience and their pain points, you will never be able to truly pivot or shift your service into something valuable for a certain segment.

Expertise and experience are a must, sure. And most of the times, when a transformation process is happening, it will come by highlighting the need for structural reforms and organisational changes.

But organizations are bundles of people.
And no matter how we change structures and…