Illustration by Natasha Remarchuk from Ouch!

How to build a marketing strategy for your startup

I’ll be the only marketing person in {this} start-up: can you share some insights on marketing strategy?

I get countless similar broad requests and usually, the marketers who come to me are first-timers in a startup who do not even know how to start their strategy. And to be fair, we’ve all been there!

Honestly, I feel I don’t even know what kind of advice I’m looking for.

This is a reply I received today from someone, and I actually felt their pain. So, let me simplify this for all of you.

But before jumping to solutions, here’s a reminder about startup life, so you know what to expect. 👇

Joining a startup might not be the right choice for you.

3 really big (and important) steps to outline a strategy:

• Know the product/service you will work with (like really! you should know it by heart and use it)
• Understand the business goals and plan and…