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Is this the beginning of a new chapter in the acquisitions world?

Will businesses (e.g., SaaS) and media companies target and acquire newsletters to get quick access to their ideal customers?

The HubSpot acquired The Hustle.

HubSpot, the customer relationship management (CRM) platform for scaling companies, announced today it has signed an agreement to acquire The Hustle, a media company that produces a newsletter, podcast, and premium research content. The move will give HubSpot more ways to offer its community of scaling companies valuable content across a broader range of topics and a more diverse set of media.

Insider, Inc. (parent company of Business Insider) acquired Morning Brew*

While the broader digital news media is struggling in a landscape dominated by tech behemoths, Morning Brew found success by building strong relationships in one of the most underappreciated places: the email inbox.

Is this the beginning of a new chapter in the acquisitions’ world?

There is no need to mention that Hubspot is not your average CRM, it is a leader in terms of content marketing across the marketing, sales, and services industries.
They are basically the go-to site for anything: good blog posts, great templates, resourceful courses, or tools to make your life easier (mail tracker, site grader, etc).

And Insider, Inc., is well — insider, inc. And as the Morning Brew cofounders Alex Lieberman and Austin Rief put it: they were drawn to Insider’s “history of welcoming entrepreneurs with open arms and empowering them to build their businesses independently.”

Both newsletters have amazing content and strong communities around them. And they both are valued millions of dollars because of their top-tier content, smart business model, and amazing subscribers too: founders, startup-ers, growth people, investors, execs.
They have millions of readers for their industry-specific newsletters, bundled topical stories, demystified complex topics presented in a witty manner, podcasts, and a humanly casual approach to their readers.

It’s the type of audience any solid company with a strong set of tools that make a business run smoothly will aim for.

Is this going to be the beginning of a new chapter in the acquisitions’ niche?
Will businesses (e.g., SaaS) and media companies target and acquire newsletters to get quick access to their ideal customers?

*Note: if you subscribe to the Morning Brew with this link I may gather enough referrals to earn a Morning Brew crewneck sweatshirt that cannot be shipped to Europe — lol!

Working with tech products that always have a cause and solve a problem | Data-Driven Marketer • Strategist • Product & Startup Enthusiast • Occasional Speaker

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