I’ve never considered myself a storyteller
Everyone is a storyteller nowadays and all marketers aim for this title or they are self-proclaimed storytellers, story tailors, and similar variations.
The truth is there are just a few real storytellers out there that make our point of view beautiful every time they write or speak. As a matter of fact, I think you can count them on (the fingers of) one hand.
I've never considered myself a storyteller, but a story builder
While most marketers aim to beautifully convey events and brands stories into words, I aim to build the damn story. My goal is to frame the narrative and direction of every single business I worked with and let them say their success story afterward.
Marketers want to know the good of every story and share it forward — but better. Which is absolutely great!
But not everyone has to follow the same path.
In my world, there is no one story, but infinite possibilities. And while the easy road is to see things as they are, my mind will always see things as they could be.
Storytelling is amazing and it is about imagining the story in a certain way, but I am the one…
