Consultants, marketing and other bullshit jobs are in discussion.
The other day I was talking with someone and the idea of bullshit jobs stepped-in. The debate was: if you are not a maker, it’s bullshit. And the worst people are the marketing ones. They do nothing! Of course, after a couple of hours, I just quit the discussion that was leading right in the middle of nowhere.
I will not debate which is more important: a researcher, a doer, an innovator, a maker, a painter or a star dust cleaner. From my point of view, everyone is equally important and together we function as a single machine. Each of us, being an important piece to make this work.
I cannot talk for the others, but as a communication&marketing person I can just mention a few things that some people from the bullshit jobs do for you and no matter how cool is your product, it can be useless without the others:
- PR is communication in many ways with your target market. So, if you make/create/do something and you want to make it public (not to mention something about selling) — this where we step in. We find the appropriate channels to communicate with the ones interested in what you do. Then, again, everything that you bought because someone recommended it — it’s still because of a communication person/department. :) If you think this means doing nothing, then you should never (but never) check media, reviews, websites and whatever again.
- Consultant — before investing shit loads of money for something that might not work, you should first ask a consultant how feasible your project is, bureaucracy stuff, enter the market, competition, etc etc etc. Or you can just make your product and look at it. For ever.
- Any other job that do not require the process of making an actual object: I bet you use facebook (anyone there is working on it and you are taking some benefits out of it), the nice lady that is cleaning your room or office, the guys that developed your 3D modelling software, the small shop owner around the corner, etc. :)
These being said, if you have no idea what effort is in someone else’s effort, you better shut the fuck up and start reading. And listen more to the ones around you, not just talking.
This is pretty much it. If you have any recommendations, shoot. If not, click heart!