The Content Creators power is rising—here’s why!
A creators economy and monetization are emerging. Should we say “goodbye, startup world” and “hello, creators”?
Creators are raising their voices and they want control over how their content is monetized across different channels.
And content creators conduct their work as businesses now, whether or not people, banks, or institutions want to officially acknowledge it or not.
It happened exactly as when the startup world and culture emerged, but this time is focused on personality, independence, and building sustainable growth for themselves, as creators.
While startups' focus was on innovation and disruption in certain ways, but also starting as side-gigs most of the time, creators focus on empathy and what they do publicly, and on getting fans of and subscribers to their content; what usually starts for them as a side hobby (or pure social media brag) can quickly become a full-time job.
This is why in the last few years the content creators’ startups and platforms have exploded!
Creators build strong relationships with their community, get to know their interests, and provide them with the right content, which makes sense as it become a way of monetizing your efforts as a content…
