What you measure is what you get done
Data-driven decision making is not about measuring hundreds of metrics, neither about tracking everything.
Data-driven decision making is not about measuring hundreds of metrics, neither about tracking everything.
Focus on your customer lifecycle.
Draw the line between data and customer-centric approach.
See what triggers the “aha!” for your customers and focus on it (data, content, marketing, behavioral triggers, improvements, everything).
At the end of the day, no matter how many metrics you measure, it’s people who click on your site and who drive the success.
You call them users and numbers, but they are people and you need to know what goes through their mind when they see your site/product.
They are people with specific behaviors and decision-making reasoning.
And knowing your customers better leads to great messaging, amazing customer experience and success, long term partnerships, and, obviously growth.
How do you make your customers a better version of themselves?
How do you help them achieve their goal and/solve their pinpoint?
